Atime Works is a creative agency and production company specialising in mission & vision filmmaking delivering on a social purpose. The work is a mix of high-end commercial live action and visceral 2D animation. We work with a roster of filmmakers and much of the animation is created by the brilliant Cub Studios who are frequent creative partners.
Atime Works is run by Yoav Segal who is an award-winning filmmaker, designer and creative director. Inspired by his grandfather’s organization of the Battle of Cable Street, and his fabulous re-telling of the story, much of his animation and film work has focused on social activism and the power of story to shape and change the world we live in.
His work has been seen at the National Theatre, Sadler's Wells, the Eden Project, Stratford Circus, the BBC, Sky Arts, Wembley Stadium and at a host of global film and music festivals. He was the winner of the Arts Foundation Awards for 'Video and Performance' in 2015. Yoav has extensive experience with leading voice-talent having directed performances from Stephen Fry, Idris Elba, Lauren Laverne, Tim Key, Paterson Joseph and Jon Culshaw amongst others.
So far In 2022 Yoav has written, produced and art-directed the title sequence for the revelatory Sky Originals documentary series 'Once Upon a Time in LondonGrad'. He also co-created the viral-film LedbyDonkeys projected on the white cliffs of Dover featuring the Holocaust survivor Steven Frank calling on Boris Johnson to 'show some humanity' to refugees. Other work includes a 'IWD / Break the Bias' film for the Prince's Trust featuring world-record sprinter Elaine Thompson-Herah, as well as their New York Gala film (introduced by Lionel Richie to star-studded audience) and a comedy viral with the brilliant Rosie Holt calling for audit reform.
Yoav was Founding Creative Director of RightsInfo (now EachOther) - a social media project bringing human rights understanding to the public (winner of the Plain English Award and D&AD Impact Promise Finalist). The RightsInfo 'What are Human Rights' animation was official selection at Annecy film festival. Yoav also curated a 'youth engagement' strand at the London Festival of Education.
Yoav advises NGOs and charities on their creative output, notably Hope not Hate, Worldskills, Comic Relief, Clearly and The Great Get Together, and has directed global CSR film campaigns and commercial output for blue-chip companies - including Experian social action and brand films, GSK and Dulux innovation and sustainability projects. He has also directed broadcast TV commercials and adverts for the NHS, Calor Gas, the FSA and the Welsh Assembly. He is a long-term key-volunteer at Crisis and has been a visiting lecturer, facilitator and artist, at the University of Surrey, Met Film and UCL/IOE amongst others.
Yoav had the treat of co-designing the interior arts scheme for Wembley Stadium, as it was being built, with Acylicize, as well as helping conceive, design and visualise many of Europe's biggest sports finals with Event 360.
Yoav was co-director, dramaturg and designer of George the Poet's first one-man play George at the National (National Theatre). Yoav's scenic projection design work includes: Varmints directed by Sally Cookson (Sadlers Wells, Stratford Circus, UK tour); In Progress, created with Wang-Ramirez and the Olivier nominated Rocio Molina (Sadler's Wells); Crow (Handspring UK, 2012 Cultural Olympiad). Yoav's work has also been seen on tour with the award-winning beat-box artist Reeps One and behind the legendary DJ Shadow.
Yoav directed Irons in the Fire (Sky Arts / Sky 3D), a film calling for more creative opportunity for at-risk youth which was narrated by Idris Elba. It won a number of awards including Best International Short Doc at Urban Mediamakers Film Festival, Best 3D Documentary at 3D Stereo Media Film Festival, and a 'Special Mention Award' at the 3D Film and Music Fest Barcelona. Yoav was Development Producer on The Brain with David Eagleman (PBS, BBC4) and has worked on a number of short films including CROW (ICA, the Tate Modern Turbine Hall, Encounters, London Short Film Festival, and international film festivals).
Aime Works (Atime Productions LTD), 5 Technology Park, Colindeep Lane, London, NW9 6BX - +44(0) 20 8458 0083.